Advantages of Trademark registration:
- The owner of a registered mark is granted the right to the exclusive use of his mark
- A registered mark enables the owner to take trade mark infringement proceedings
- Infringement is easier to demonstrate than Passing Off is to prove.There is a serious risk that licensing will damage or destroy the distinctiveness of unregistered marks. For registered trademarks, the risk of loss of distinctiveness is reduced by allowing the licensee to be registered as a "Licensed User", ensuring that the owner can maintain a suitable degree of control over the character and quality of goods and services sold or performed by the licensees of the trade mark.
- A registered trade mark may afford protection against a non competitor whereas an unregistered trade mark usually may be asserted only against a competitor.
- Many prudent people conduct trade mark searches before they proceed with the introduction of a new product or service. Once registered a trade mark will be brought to the attention of a potential user.
- A Indian trade mark registration usually enables the owner of a mark to seek registration in a foreign country, whereas registration in other countries may be denied if the mark is not registered in India
